Diet Coke Cherry

POP STAR

When something we love disappears, we don’t want it to just show up again. We want a comeback. After six years off the market, Diet Coke Cherry returns like the pop star it is—with teasers, appearances and plenty of fanfare. And when its moment is over? It passes the spotlight to America’s next pop star.

SOCIAL

Instagram

On Instagram, it gets the full Pop Star rollout: a cryptic tease, a celebrity sighting and a daydream about its own star on the Walk of Fame.

8:36
Posts dietcoke
dietcoke
A can of Diet Coke beside a martini glass of cola with a cherry, at a dim bar
12.9K 257 427 673

dietcoke don’t read into it. actually do 🍒

5 days ago

6:18
Posts deuxmoi
deuxmoiNew York, New York
Deuxmoi post: Tate McRae in a red sweatshirt and wide-leg jeans drinks from a Diet Coke Cherry can while walking past parked cars at night in NYC
16.9K 229 672 697

deuxmoi DEUXMOI EXCLUSIVE… 📸 Tate McRae spotted exiting a Maybach in NYC holding an unreleased Diet Coke Cherry can

4 days ago

3:20 Instagram Story from dietcoke: a Walk of Fame star reading DIET COKE with the next word blurred out, captioned 'maybe one day 🍒'

OOH

Billboards

The teasers hit the streets, too. Billboards that hint a certain Pop Star is about to make a comeback.

Billboard: a glossy cherry on red, 'let me refresh your memory and your mouth,' with the Diet Coke logo Billboard: 'Back in heavy rotation' over a record player with a cherry as the needle, Diet Coke logo Billboard collage: 'out of my flop era, entering my pop era', black-and-white party wreckage on the left giving way to glossy cherries and red lips, Diet Coke logo

EXPERIENTIAL

Pop Star Pop-Up

Then it’s official: the Pop Star announces its return, a comeback tour and a Pop-Up to go with it. One day, five cities, all at once.

6:39
Posts dietcoke
dietcoke
A can of Diet Coke Cherry on a wooden stool in front of a spotlit star
33.3K 201 923 624

dietcoke there’s no such thing as a soda star. Join us as we celebrate the return of a truly iconic Pop Star ⭐

2 days ago

10:12
Posts dietcoke
dietcoke
Diet Coke Cherry, The Comeback Tour: a can of Diet Coke Cherry in front of a star, with 10.10.26 dates in Los Angeles, San Francisco, Boston, New York City and Chicago
30.1K 299 769 904

dietcoke going on tour. all five cities, same night. try to keep up ⭐

1 day ago

5:12
Posts dietcoke
dietcoke
A young woman crouches with a can of Diet Coke Cherry beside a Walk of Fame star reading DIET COKE CHERRY
17.8K 128 182 351

dietcoke she’s not for a moment, she is the moment

2 hours ago

6:56 Instagram Story from dietcoke: a hand holds up a can of Diet Coke Cherry in front of a red Diet Coke Cherry pop-up booth, above a Walk of Fame star reading DIET COKE CHERRY, captioned 'back where i belong ⭐'

SOCIAL

Instagram

With the comeback official, the Pop Star soaks up its moment, with proof that even pop stars have a favorite Pop Star.

1:18
Posts dietcoke
dietcoke
A woman holds a cherry over one eye and a can of Diet Coke Cherry in her other hand A mirror selfie of a woman sipping from a can of Diet Coke Cherry A woman drinks Diet Coke Cherry through a bendy straw, glancing sideways A woman in a restaurant booth holds a can of Diet Coke Cherry up to her cheek
27.2K 174 528 866

dietcoke your favorite pop stars’ favorite Pop Star

just now

9:36 Instagram Story from dietcoke: a man backstage in a T-shirt hand-lettered 'NEED MONEY FOR DIET COKE CHERRY'

ACTIVATION

The Next Pop Star

When its moment is over, Diet Coke Cherry passes the spotlight to America’s next pop star. Posters ask who has what it takes, and a QR code opens the Cherry Booth to find out.

Wheatpasted posters on a street hoarding: 'Are you the next biggest Pop Star? Think you have what it takes?' with a microphone, a can of Diet Coke Cherry and a QR code The Cherry Booth: a Diet Coke app window with a young woman singing to camera, a cherry record button and a 'Pop Star' button
Copywriter
Jake Gunther
Art Directors
Nina Paterakis, Jord K.T.