Owala

CHAOTICALLY HYDRATED

Life gets hectic when you’re busy living it. Long days, late nights, spontaneous plans, questionable decisions—and somehow you’re supposed to remember to drink water through all of it. Owala makes hydration the easy part. So no matter what you’re getting into, you can stay chaotically hydrated.

OOH

Bus shelter poster on a city street: a woman drinks from an Owala outside a car window, 'The break for when you can’t catch one' Poster inside a subway car: a party-mess floor of tinsel and balloons, a hand holding an Owala, 'Future you will love current you'
Subway platform billboard at 42 St: a woman in a bubble bath drinks from an Owala, 'You do have a drinking problem' Subway platform billboard at 42 St: a woman in a face mask studies with an Owala in hand, 'A full bottle for a full schedule'

SOCIAL

Instagram

10:13
Posts owala
owala
A woman in a green wrap dress holds gold and silver balloons and an Owala bottle, in front of a navy velvet curtain and Happy New Year decorations The same woman laughs on the floor in a shower of confetti, holding her Owala among balloons and streamers The morning after: she sits against the wall with her arm over her eyes, holding her Owala to her head, beside a Happy New Year banner
26.1K 378 459 727

owala The party, the after party, and the morning after party

1 hour ago

10:56
Posts owala
owala
Working: a man types on a laptop and takes notes, a patterned Owala bottle beside him on the desk Working out: legs in yellow socks and sneakers jogging in place on a living-room rug next to an Owala Hardly working: the same man lies face-down on the rug in a headband, his Owala standing beside him
29.4K 323 804 919

owala Working, working out, hardly working

2 days ago

EXPERIENTIAL

Owala On Call

We think of needing water in the same places: after a run, at the park, with a meal. But some of the moments we need it most are the ones nobody plans for. When your day goes sideways, text Owala and hydration shows up.

10:04

Today 10:03 AM

Ive been waiting in line at the DMV for two hours and they just announced the staff is taking a lunch break…it’s 10am. there’s no AC in here, i need an Owala ASAP

Map: shared location

Current Location

Delivered

Those fluorescent lights must be brutal, your Owala is on the way

Owala sticker: time to delivery, 10 mins
Owala sticker: time to delivery, 3 mins
Owala sticker: time to delivery, 1 min
5:47

Today 5:46 PM

I90 is a parking lot right now, I’m using taco text so excuse the typos, but can you deliver here? I’ll send you my location

Map: shared location

Current Location

Delivered

We gotchu with the delivery, on it with your Owala rn

Owala sticker: time to delivery, 10 mins
Owala sticker: time to delivery, 3 mins
Owala sticker: time to delivery, 1 min
7:12

Today 7:11 PM

I’m at the city council meeting so I can contest this new pickleball court. getting thirsty but i can’t give up now i think they’re about to call my name. need owala pls

Map: shared location

Current Location

Delivered

Anything to stop those pesky picklers, Owala incoming

Owala sticker: time to delivery, 10 mins
Owala sticker: time to delivery, 3 mins
Owala sticker: time to delivery, 1 min

PACKAGING

Stickers and Bottle Redesign

Owala sticker sheet: 'Day Drinking' with a sun, 'Pour It Up Pour It Up', 'Spontaneous Sipper' and four starbursts in purple, blue, yellow and red A cream Owala bottle covered in the stickers
Three redesigned Owala bottles with hand-drawn loops, fingerprint swirls and crosshatch patterns in primary colours
Copywriter
Jake Gunther
Art Director
Lauren Peterson