Visit Jackson Hole

GET OFF THE GRID

People are living in a world full of screens and technology. They desperately want a retreat, an escape from the man-made digital world. Visit Jackson Hole trades the feed for the real thing. All you have to do is put the phone down and get off the grid.

OOH

Manifesto

A building-side mural execution of the Visit Jackson Hole 'Get Off the Grid' campaign, seen through an office window as someone scrolls on their phone

OOH

Billboards

Billboard: 'A story that will last more than 24 hours,' over the Tetons at pink dusk with a lone figure in a field Billboard: 'No endless streaming, only endless streams,' over a river winding through a canyon at sunset Billboard: 'The only thing you have to follow is the trail,' over two kids running a trail toward the Tetons

DOOH

Digital billboard

One phone becomes hundreds, each showing someone else’s mountain moment, until the screens give way to the real view.

SOCIAL

Instagram

Instagram posts that talk people out of scrolling.

9:12
Posts visitjacksonhole
visitjacksonholeJackson Hole, Wyoming
12.0K 97 301 782

visitjacksonhole You don’t have to move mountains to be among them. Get off the grid.

September 20

7:08
Posts visitjacksonhole
visitjacksonholeJackson Hole, Wyoming
46.8K 903 583 537

visitjacksonhole If you didn’t post you really still were there. Get off the grid.

September 20

12:20
Posts visitjacksonhole
visitjacksonholeJackson Hole, Wyoming
12.6K 219 321 881

visitjacksonhole The scroll isn’t going anywhere, but you can. Get off the grid.

September 20

AUDIO

Spotify ad

STUNT

Subway takeover

Subway windows that are digitally altered to show the Tetons instead of the tunnel, a reason to look up from your phone and a nudge to get off the grid.

Riders on a New York subway car, all looking down at their phones, the windows showing the dark tunnel The subway windows glitch as the tunnel breaks up into a mountain view, and riders start to look up The subway windows now show the Tetons and a mountain lake, spelling out GET OFF THE GRID, as riders look up from their phones
Copywriter
Jake Gunther
Art Directors
Jake Gunther, Jord K.T.